The simple LinkedIn commenting strategy that got me 40,000+ impressions without posting anything
Kristo Olli
Here’s something most people don’t realize about LinkedIn:
You don’t need to post every day to stay visible.
In fact, one of my biggest visibility spikes (40,000+ impressions and 110+ likes) happened during a week when I didn’t publish a single post.
No content. No carousel. No video. Nothing.
Yet my visibility grew – all because of one thing:
Commenting.
But not the generic, dry, “I feel obligated to show up so here’s a comment” type of commenting most people do. I’m talking about thoughtful, timely, value-driven, and sometimes even funny comments that people actually want to read.
And I want to show you exactly how to do it too.
Why comments work (even better than many posts)
Before I walk you through the strategy, let’s get something clear:
Most people underestimate comments because they think they’re “less important” than posting.
But on LinkedIn, comments have incredible power:
They put your face, name, and headline in front of new audiences
They count as engagement signals (which boosts your own content later)
They spark real conversations (which is where opportunities come from)
They require far less time than creating posts
They help you get remembered
And the best part?
You can get visibility from the audience of much bigger creators, even if you have a small following.
One comment under the right post → seen by thousands → profile views → followers → DMs → opportunities.
Posting is not the only growth engine. In 2025 and beyond, commenting is at least as strong if not even stronger LinkedIn growth engine.
What I didn’t do
A lot of people say they “tried commenting and it didn’t work,” but when you look closely, here’s what they did:
❌ Commented “Great post!”
❌ Added generic advice with no personality
❌ Commented only to be seen, not to contribute
❌ Repeated the same thing the author already said
❌ Commented hours late when the conversation had already died
If you’re commenting like this, LinkedIn won’t reward you.
People won’t engage. Creators won’t reply. The algorithm won’t push your comment higher.
It’s not that commenting doesn’t work – it’s that this style of commenting doesn’t.
So here’s what I did instead.
The 6-step commenting formula I used to get 40,000+ impressions
This happened months ago, but the strategy remains the same – and still works just as well today.
Here’s my exact process:
1️⃣ I spotted a big creator’s post early
Timing matters.
When you comment in the first 5–15 minutes after a post goes live, your comment:
Ranks higher
Gets more attention from early engagers
Is more likely to get liked or replied to
Appears as a “Top Comment”
The earlier you join the conversation, the easier it is to dominate it.
You don’t need notifications turned on for everyone – just for your favourite creators whose audience you want to reach.
2️⃣ I actually read the full post
Sounds obvious, but most people don’t do this.
They skim the hook. They catch one keyword. Then they jump into the comments to say something meaningless.
You can feel when a comment was written without reading.
If you want your comment to stand out, you need to read. Every line. Every point. Every nuance.
That’s how you find places to add your own perspective.
3️⃣ I asked myself: “What can I add that’s valuable or personal?”
This is the key question most people never ask.
A great comment is not about repeating what the author said.
It’s about:
Expanding the conversation
Sharing a personal example
Bringing humour when it fits
Challenging respectfully
Giving a mini-story
Adding a new angle
Think of it as a “micro-post.” If your comment stands alone as content, it will perform well.
4️⃣ I commented with personality, not perfection
The two comments that blew up for me were:
Relatable
Human
Clear
Short
Easy to read
A bit humorous
They weren’t polished. They weren’t deeply strategic. I didn’t overthink them.
I just wrote like a human being having a real conversation. That’s exactly why people reacted.
5️⃣ I didn’t like my own comment
Yes, people really do this. And no, it doesn’t help. The algorithm is smarter than that.
Save your pity-like. Earn real ones.
6️⃣ I didn’t try to “go viral”… but it happened anyway
Comments go viral when they don’t try to go viral. Think about it…
People can feel:
Genuine contribution → gets applauded
“Look at me” energy → gets ignored
Add value first. Visibility comes second.
Why this simple strategy works so well
Let’s break down the psychology behind high-performing comments.
1. Comments ride on someone else’s reach
If a creator has 10,000 followers, you’re not just reaching your own audience – you’re entering theirs.
This is the fastest way to expand your visibility.
2. People love conversations more than monologues
Comments feel like dialogue, not broadcasting.
LinkedIn prioritizes conversations.
3. Good comments get boosted repeatedly
When someone likes your comment, two good things happen:
Their network sees it
The comment moves higher under the post
It’s exponential visibility.
4. Comments feel low-risk to read
A long post? Requires commitment.
A 2–4 line comment? Easy. Quick. Fun.
People love bite-sized value.
But why do most people avoid commenting?
Here are the real reasons – and you’ve probably felt at least one of them:
“What if no one likes it?”
“I don’t know what to say.”
“I don’t want to sound stupid.”
“Who am I to comment on this?”
“I don’t want to bother people.”
“I can’t think fast enough.”
But the truth is: you don’t need perfect ideas – you need honest ones.
A simple story.
A small insight.
A personal angle.
A relatable moment.
That’s enough.
What makes a comment “valuable”? (Steal these frameworks)
Here are proven ways to write comments that get noticed:
1. Add context
“I struggled with this last year – here’s what helped…”
2. Offer a micro-tip
“One sentence I started using in interviews that changed everything…”
3. Share a personal story
“I once made this mistake and learned this lesson…”
4. Ask a smart question
“This is so good. How would you apply this to remote teams?”
5. Use humour (when appropriate)
Literally couldn't come up with anything funny while writing this article, so please use your own witty mind :D
6. Flip the angle
“This is great for leaders. Here’s what it looks like from an employee perspective.”
Comments like these make you memorable – and visibility naturally follows.
How to make commenting a daily habit (without burnout)
You don’t need to comment 20 times a day. Try this simple routine:
Daily 10-minute Comment Sprint
Open LinkedIn
Find 3–5 posts from industry leaders, peers, or creators you follow
Read fully
Comment on just one
Optional bonus: reply to 1 other comment
Ten minutes. Massive long-term impact. Consistency beats intensity.
Real results you can expect when you comment this way
Here’s what typically happens within weeks of consistently commenting on LinkedIn:
1. More profile views
People check who wrote the comment.
2. More followers
Comments act like mini-auditions.
3. More DMs
Especially if your comment resonated.
4. More invitations / opportunities
Podcast invites, collaborations, leads, speaking gigs – all from comments.
5. Better performance on your own posts
The algorithm remembers your engagement patterns.
Commenting is one of the most underrated growth systems on LinkedIn.
Try the formula this week
If you only take one thing from this article, let it be this:
One thoughtful comment can outperform a mediocre post.
Commenting is your fastest path to visibility, especially if you’re new, busy, or not ready to post consistently.
So here’s your challenge:
For the next 7 days:
Comment once a day
Choose a post within the first 10–15 minutes
Add something valuable, personal, or funny
Track how many comment impressions and profile views you get
